Honda SUVs Top the Brand Loyalty List for 2024

Honda continues to dominate the SUV market, securing the top spot in the 2024 J.D. Power U.S. Automotive Brand Loyalty Study. This accolade highlights how much Honda owners trust and rely on their vehicles, choosing to stick with the brand when it’s time for an upgrade. It’s a testament to the performance, reliability, and value offered by Honda’s entire SUV lineup, including the HR-V, CR-V, Passport, Pilot, and the all-electric Prologue.

What Makes Honda SUVs So Popular?

It’s not just the rugged design or advanced technology found in these SUVs—it’s the overall ownership experience that makes Honda stand out. Whether you’re commuting along Route 1 or heading out for a weekend adventure at Borderland State Park, Honda SUVs are built to handle all types of journeys with ease.

One of the key reasons Honda SUVs are so beloved is their versatility. For instance, the Honda CR-V is perfect for navigating Norwood’s Washington Street or taking a trip down to University Station for some weekend shopping. Its spacious interior, fuel efficiency, and advanced safety features like Honda Sensing® make it a favorite for both families and solo adventurers.

A Lineup for Every Lifestyle

Honda offers an SUV for everyone, from compact options like the CR-V and HR-V to the rugged capabilities of the Passport. For larger families, the Honda Pilot provides ample space and advanced technology, while the upcoming Honda Prologue introduces an all-electric option for eco-conscious drivers.

Whether you’re tackling the daily commute or taking a day trip to enjoy the sights around Willett Pond, Honda’s lineup has an SUV tailored to your needs. The Honda brand is known for its safety, reliability, and longevity, ensuring that your vehicle stays with you for the long haul.

Why Brand Loyalty Matters

J.D. Power’s study underscores how crucial brand loyalty is in today’s automotive landscape. For Honda, earning the #1 spot in brand loyalty shows that once you experience the dependability of a Honda SUV, you’re likely to return when it’s time for your next vehicle. It’s the ultimate vote of confidence from the people who matter most—Honda drivers.

Jessika Laudermilk, assistant vice president of Honda Auto Sales, aptly noted, “Owner loyalty is the most cherished measure of success in the auto industry.” This honor speaks volumes about the quality of Honda SUVs and the trust customers place in the brand.

Experience the Difference at Nucar Honda of Norwood

If you’re looking to join the many drivers who are loyal to Honda, Nucar Honda of Norwood is the perfect place to start. With a wide selection of new and pre-owned Honda SUVs, including the award-winning CR-V, HR-V, and Pilot, we’ve got a vehicle that’s right for you.

Located conveniently on The Automile along Route 1, we offer a full range of services to keep your Honda running smoothly. Whether you’re from Norwood, Foxborough, or Dedham, we’re just a short drive away.

Don’t forget about our exclusive 20/200 Protection Plan and the Happy Car Guarantee, ensuring you leave the lot with peace of mind. At Nucar Honda of Norwood, we take care of our community because “Everyone Loves a Nucar!”